YouTube is the second most used website over the whole internet (behind parent company Google) gets that gets more than 1 billion views daily. On top of that the demographic of the website is such that it is mostly used by the inferential youth of today, i.e. between the age group of 18 to 24 years, Users watch more than 6 billion hours of video each month, it’s well known in over 56 countries in 61 languages, and 700 YouTube videos are shared on Twitter every minute.
So do you want to make the biggest mistake of life my not using YouTube as a medium or ride on the wave which this medium provides and become a successful entrepreneur?
Keep your budget low. First rookie is mistake is to spending a lot of money on your first video, which might not be that necessary. Remember you are trying to promote your company, your idea nobody is going to care about flashy camera from which you are making this video.
Make your videos educational. Try to teach the viewer and public something about your business. Enlighten them with your stories of struggle and success. Also try to make your videos educational. Try to bring something to the table from which the viewer is forced to acknowledge and respect you.
Make an explainer video. What is an explainer video? An explainer video is short format video which usually lasts in between 3-5 minutes of duration. In this video you are going explain to the audience your company’s ideologies and goals, your setbacks and your success. Above you should explain what your companies expectations are from its workers.
Answer customers’ questions Interact with you audience. Try their queries and address their doubts. Take their feedback and praise their suggestions. These are all important activities which you should enlist yourself in and make them a habit in your daily life. Use platform like Twitter, E-mail etc. to communicate with your audience.
Don’t aim to “go viral.” Focus on your goals. It is not important that videos are viral are not. Set a target for each video which should be higher than your previous one and make sure that you are meeting the assigned target. Your video may reside on YouTube, but if you aren’t promoting it on Twitter, Facebook, and other social media channels, you’re missing out on traffic.
Focus on the first 10 seconds. Your video has only about 10 seconds to engage its viewer. Being with something that’s eye- and ear-catching, just like a story headline in a newspaper or on a website.
It is important to follow these parameters as they are very important if you want to get noticed using YouTube. These parameters are just guidelines and the outcome will most importantly depend upon your creativity. Make sure you are always bringing something new to the table and most importantly always try to surprise your audience and be the one with them. Most importantly keep your videos simple so that you may target a larger demographic.