“Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject. Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines. Once they find a niche keyword, they expanded on it to find similar keywords.”
This is what Wikipedia has to say about keyword research. For an SEO professionals it as that important aspect of the content which can boost the post in a dramatic manner. Your post can be a hero in no time. It not only help to reach the correct audience but also reach them more effectively
However, there are some Keyword Research that you probably must be using but it can make your post zero. Not precisely but yes, it does affect your audience. The main aim to write this article is to tell you about limitations of Keyword Research. I am presenting the 5 most common limitation of Keyword Research which are commonly used.
Google Keyword Planner
Every SEO professional must have used Google Keyword. The average keyword list show inside the Google Keyword is Skewed i.e. it shows the combined results of month or a particulate period.Once you visit the Google Keyword Planner, you will notice that it actually shows the average of the last 12 months instead of what is really in trend. Therefore, you will not be getting what people are searching right now, instead it will the show the average of keywords search over a specific period. If your niche has a seasonal spike in certain keywords, due to live events or festivities, then the keyword planner and end up chasing keywords that do not give you consistent traffic can fool you.
How to fix the issue
Once you have sort listed your list of keywords, try using the Median key search. It means you have to do the work, which I think Google should have done. You have to find the keyword research of the every month and then you have to find the keywords, which are, used the most over a period. Generally, you want to go after keywords that have consistent keyword volume all year long. However, if a word is picking up the stream recently, then you should be using that word to bring the current audience to the topic.
You can also search for the trending topics using Google trends. Once you are done with the topics, you can go to keyword.io to find all the relevant keywords for different platforms
Keyword Researches are Rounded-off
Yes, it is true. The Keyword Research that you see are not only average but are also rounded off. The main reason why this happens is that Google keeps similar searches and keywords in the same bucket. As a result, you end up choosing keywords which are does not really prove to be that effective as they should be. This can potentially obscure differences of even 10,000 searches/month between keywords.
In a research conducted by Russ Jones and his team found out that, Google has 85 such traffic buckets, which are logarithmically proportioned.So, the bigger the search volume, the less accurate and trusted the numbers can be. The largest buckets have a difference of up to a quarter of a million searches per month.
The solution is relying on your own real data from Google Analytics and Webmaster Tools and diversifying your traffic sources beyond Google.
Google Monopolizing search results: Showing lean SERP for certain keywords
As per a study, there are as few as 16 companies, which truly dominate the Google search results.They have pretty much formed a magazine network and use their brand authority to gain huge traffic numbers for their new websites.
The study also suggested that for competitive keywords in most popular niches (including technology, food, travel and software) these companies have already gained complete control.
Some specific keywords will contain only certain types of websites in the results. Your website might not be able to compete with them – even if you find that the pages in the SERP are not authoritative and are less competitive.
Overcome this by not using the common keywords, and be choosey and creative in this case.
Google does not really tell you everything
There is no doubt it is free to use and hopefully will always be, but it does not show the complete picture when it comes to Keywords Research.
In 2012, Moz blog gave a report with the keyword phrases that were sending traffic to it through their Google Analytics account. Then, it showed a search for the main keyword phrase “blog traffic” in Google’s keyword tool to compare the suggestions that it showed.Then, they performed an exact search for these keywords and found that the tool does have data on these keywords, but that the search engine giant chose to hide keywords from the broad search. They found that the keyword tool did not suggest 50% of the related terms.
This tells that there were plenty of keywords, which were not really shown by the Google in the first place.Google has increasingly been hiding keyword data from webmasters. With the launch of the keyword planner, Google abandoned showing search volume data for different devices and global vs. local searches.
The best way to get yourself out of this burden is using the google related search data. It not only tells you what people search along with your search but also precisely tells you about what really is it that people search for.
An even better solution is using additional tools, like Long Tail Pro for digging up long-tail keyword ideas and search engine optimization tools, like Ahrefs,to reverse engineer the keywords your competitors rank for with search engines.
Keywords based on algorithm might not be helpful
If you are a seasoned marketer, you must have used at least one of the above tools like Ahrefs, SEMRush, Long If you are a seasoned marketer, you must have used at least one of the above tools like Ahrefs, SEMRush, LongTail Pro and Moz’s keyword research tool, Keyword Explorer in your campaigns at some point of time.
Therefore, a major convenience that these keyword tools now provide to the marketers is a keyword difficulty score on the scale of 0 to 100.It becomes so much easier and efficient to solely check a keyword’s difficulty score inside the tool, rather than checking the backlinks and other aspects of all the top results in the SERPs.
Though they provide this amazing feature of giving difficulty score, honestly they does not really know what this score really is. They might have just added into there software just because there competitor was putting in there’s.
Use it wisely
They may or may not be useful for you, it also depend on the way you use them to bring the desired result for your research.As per research of keyword difficulty scores for 13 keywords – Long Tail Pro and Mozwere found to give the most accurate results.
Keyword research is an important and personal research, which one should do very precisely and personally. To benefit other with your post and to be benefited, you should keep the above 5 Keywords Research Mess up